Time to Change : A Case Study

In my guest lecture video, Caroline Woolard talks extensively about the movement to social and economic equality coming not from a new revolution, but rather from accepting and connecting the smaller movements already in place. In order to understand this idea better, I figured I’d take a look at a smaller social movement that I had never heard of, and understand what exactly it does. I found Time to Change (TTC), a mental health campaign that has been in action since 2007. It aims to achieve equality by fighting stigmas and discrimination against those with mental health problems. After launching advertising campaigns and working for 6 years, TTC was able to achieve its goal of reducing discrimination in mental health by 5% in friends and family. If this movement could link up with others in racial and economic equality, then perhaps Woolards vision could be achieved.

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https://en.wikipedia.org/wiki/Time_to_Change_(mental_health_campaign)