Détournement

is a technique developed by the Letterist International and the Situationist international.  They used the term to describe their practices of using previous works–images, slogans, ideas –and re-deploying them in their own work to negate or overturn the previous work’s meaning or intention.  Détournement was a critical political practice deployed within and against mass media as a way of turning mass culture against itself.

Read More:  Guy Debord and Gil Wolman, “A User’s Guide to Détournement” (1956)