is a technique developed by the Letterist International and the Situationist international. They used the term to describe their practices of using previous works–images, slogans, ideas –and re-deploying them in their own work to negate or overturn the previous work’s meaning or intention. Détournement was a critical political practice deployed within and against mass media as a way of turning mass culture against itself.
Read More: Guy Debord and Gil Wolman, “A User’s Guide to Détournement” (1956)